The Communication Challenge: Navigating awareness & HCP support in EAPs

• When silence becomes an access barrier: considering whether limited awareness of access routes can unintentionally favour well-connected centres, established KOL networks or more vocal patient communities
• Responsible visibility, not promotion: exploring how factual, balanced and appropriately governed information can support equitable awareness without creating inappropriate demand, expectation or pressure
• Supporting fair, physician-led access: reflecting on how non-promotional communication can help HCPs understand when an access route may be relevant, while preserving clinical independence, patient safety and programme sustainability

BAP